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Kansas State University

Marketing

Kevin P. Gwinner, Head

Professor Andrus; Associate Professors Gwinner and Janda; Assistant Professors Hernandez, Lee, McFarland, Suh, and Whang; Instructors Crow, Fallin, Lehman, and Martin.

www.cba.ksu.edu/departments/marketing

Study in marketing covers such areas as consumer behavior, marketing channels, marketing research, international marketing, retailing, professional selling, sales management, services marketing, business marketing, sports marketing, electronic marketing, and marketing management. This background provides individuals with excellent opportunities for rapid advancement in professional marketing positions in organizations. Dual degree and dual major programs combining marketing with other fields may be arranged by consulting the Department of Marketing.

Requirements for major

BAPP program63
 
Business core courses21
FINAN 450Principles of Finance3
MANGT 420Management Concepts3
MANGT 421Introduction to Operations Management3
MANGT 595Business Strategy3
MANGT 596Business, Government, and Society3
MKTG 400Marketing3
STAT 351Business and Economic Statistics II3
 
Major field21
MKTG 450Consumer Behavior3
MKTG 542Professional Selling and Sales Management3
MKTG 544International Marketing3
MKTG 642Marketing Research3
MKTG 690Marketing Management3
 
Plus 9 hours from:
MKTG 541Retailing3
MKTG 543Integrated Marketing Communications3
MKTG 545Marketing Channels3
MKTG 546Services Marketing3
MKTG 547International Business3
MKTG 550Business Marketing3
MKTG 630Sports Marketing3
MKTG 635Electronic Marketing3
 
Economics electives6
Select two courses from the following list:
ECON 507The Japanese Economy3
ECON 510Intermediate Macroeconomics3
ECON 520Intermediate Microeconomics3
ECON 521Intermediate Microeconomic Theory3
ECON 523Human Resources Economics
ECON 527Environmental Economics
ECON 530Money and Banking
ECON 536Comparative Economics
ECON 540Managerial Economics
ECON 555Urban and Regional Economics
ECON 620Labor Economics
ECON 630Introduction to Econometrics
ECON 631Principles of Transportation
ECON 633Public Finance
ECON 640Industrial Organization and Public Policy3
ECON 681International Trade3
ECON 682Economics of Underdeveloped Countries3
ECON 690Monetary, Credit, and Fiscal Policies3
 
Economics electives may not overlap with economics courses used as social science, restricted, or unrestricted electives.
 
Restricted electives9

Humanities, natural, quantitative, or social sciences below qualify for restricted electives.

Humanities—See BAPP requirements in this college section.

Natural science—See BAPP requirements in this college section.

Quantitative—All courses in the computing and information sciences department numbered 300 and above; MATH 221 or 222; all statistics courses numbered 500 and above.

Social science—All courses in anthropology, political science, psychology, sociology, and economics, except those used as BAPP requirements or economics electives; all courses in geography, except those listed as natural sciences; DEN 450 Impact of Engineering Technology on Society; ENVD510 Places and People; FSHS 110 Introduction to Human Development; FSHS 350 Family Relationships and Sex Roles.

Unrestricted electives3

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Agribusiness option

Marketing majors interested in agriculture may take an option in agribusiness. Students choosing the agribusiness option complete all requirements for the marketing major plus hours in agribusiness.

Requirements for agribusiness option
BAPP program64

Complete the BAPP program with one exception: natural science requirements—8 credit hours; BIOL 198 Principles of Biology (4 hours) and CHM 110 General Chemistry (3 hours) and CHM 111 General Chemistry Lab (1 hour)

Business core courses43
FINAN 450Principles of Finance3
MANGT 420Management Concepts3
MANGT 421Introduction to Operations Management3
MANGT 595Business Strategy3
MANGT 596Business, Government, and Society3
MKTG 400Marketing3
MKTG 450Consumer Behavior3
MKTG 544International Marketing3
MKTG 642Marketing Research3
MKTG 690Marketing Management3
STAT 351Business and Economics Statistics II3
AGEC 318Food and Agribusiness Management3
AGEC 500Production Economics3
AGEC 505Agricultural Market Structure3
 
Economics electives3
Select one course from the following:
ECON 507The Japanese Economy3
ECON 510Intermediate Macroeconomics3
ECON 520Intermediate Microeconomics3
ECON 521Intermediate Microeconomic Theory3
ECON 523Human Resources Economics
ECON 527Environmental Economics
ECON 530Money and Banking3
ECON 536Comparative Economics
ECON 540Managerial Economics
ECON 555Urban and Regional Economics3
ECON 620Labor Economics
ECON 630Introduction to Econometrics
ECON 631Principles of Transportation3
ECON 633Public Finance3
ECON 640Industrial Organization and Public Policy3
ECON 681International Trade3
ECON 682Economics of Underdeveloped Countries3
ECON 690Monetary, Credit, and Fiscal Policies3
 
Sixteen hours must be taken from the following three groups of electives:
 
Agribusiness electives6
Select 6 credit hours from the following:
AGEC 410Agricultural Policy3
AGEC 415Global Agricultural Economics Hunger/Poverty3
AGEC416Agricultural Law and Economics3
AGEC 420Commodity Futures Marketing3
AGEC 513Agricultural Finance3
AGEC 515Food and Agribusiness Marketing3
AGEC 520Marketing Fundamentals and Futures Options3
AGEC 525Natural Resource Economics3
AGEC 598Farm Management Strategy3
AGEC 599Food/Agribusiness Management Strategies3
AGEC 605Price Analysis and Forecasting3
AGEC 610Agricultural and Natural Resources
Policy3
AGEC 623International Agricultural Trade3
AGEC 632Agribusiness Logistics3
AGEC 680Agricultural Risk Management3
 
Agricultural sciences and/or product technology
electives6-8
Select six to eight credit hours from the following:
AGRON 220Crop Science4
or
HORT 201Introduction to Horticultural Science4
AGRON 305Soils4
AGRON 340Grain Grading2
AGRON 501Range Management3
ASI 102Principles of Animal Science3
and
ASI 105Animal Science and Industry Lab1
or
ASI 106Dairy/Poultry Science Lab1
ASI 300Principles of Livestock Feeding3
ASI302Introduction to Food Science3
ASI305Fundamentals of Food Processing3
ASI 350Meat Science3
ASI 361Conversion of Farm Animals to Carcasses2
ASI 405Fundamentals of Milk Processing3
ASI430Food Products Evaluation3
ASI694Food Plant Management3
ENTOM 300Economic Entomology3
ENTOM 305Livestock Entomology3
HN 132Basic Nutrition3
HN 301Trends in Food Products3
FOR 285Introduction to Forestry3
GENAG500Food Science Seminar3
GRSC100Principles of Milling3
PLPTH 500Principles of Plant Pathology3
 
Additional agribusiness option electives2-4

Select additional courses from agribusiness electives and agricultural sciences and/or product technology electives to total 16 credit hours.

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Marketing courses

University General Education courseMKTG 400. Marketing. (3) I, II, S. A general study of marketing principles which lead to the development of marketing strategy. A review of environmental influences and key analytical tools used in formulating marketing plans. Product or service design, distribution, pricing, and promotional programs. Pr.: ECON 110 and 120, junior standing.

MKTG 450. Consumer Behavior. (3) I, II, S. An examination of consumer motives, attitudes, and decision processes as these relate to product imagery and purchase symbolism. The sociological and psychological foundations of marketplace choice are analyzed, including life-style, social status, age, income, taste, habit, custom, fashion, self-concept, and opinion influences. Pr.: MKTG 400.

MKTG 495. Marketing Internship. (3) S. Eight weeks of applied marketing business experience designed to coordinate the interests of students and firms. Pr.: FINAN 450, MANGT 420, MKTG 400, junior standing, and consent of instructor.

MKTG 498. Independent Study in Marketing. (Var.) I, II, S. Selected topics in marketing. Pr.: Consent of department head.

MKTG 541. Retailing. (3) I, II. This course is designed to introduce the student to the role retailing performs in the distribution of consumer goods and services. This course will survey the retailing environment and incorporate strategic planning from the management point of view; study of retail policies and organizations, merchandise control, personnel management, retail accounting, and expense control. Pr.: MKTG 450.

MKTG 542. Professional Selling and Sales Management. (3) I, II. Focuses on interpersonal communications between buyers and sellers, both oral and written. The mechanics and intricacies of personal sales presentations, which will be developed through practice. Management of the sales force in nonretail settings including hiring, training, organizing, motivating, supervising, and evaluating sales representatives and techniques of sales forecasting. Pr.: MKTG 400.

MKTG 543. Integrated Marketing Communications. (3) I, II. Focuses on the management of promotional programs which include elements of advertising, personal selling, sales promotion, and public relations. Includes a review of concepts from economics, behavioral sciences, and mathematics which play a role in creating, executing, and evaluating promotional programs. Pr.: MKTG 450.

MKTG 544. International Marketing. (3) I, II, S. This course deals with the problems and perspectives of marketing across national boundaries. It also focuses on the tools and practices for structuring and controlling marketing programs related to overseas business. Emphasis is on the management of marketing functions in global context. Topics include international trade organizations, international economic factors, foreign business customs, and the international marketing mix. Pr.: MKTG 400.

MKTG 545. Marketing Channels. (3) I. Study of the quantitative and qualitative factors involved in selecting, developing, managing, and controlling marketing channels of distribution. Includes decision models from industrial marketers through purchasing units. Pr.: MKTG 400.

MKTG 546. Services Marketing. (3) I, II. An analysis of the unique marketing challenges faced by service organizations. Major topics include the unique characteristics of services, creating, and positioning a service in the marketplace, distributing, promoting, and pricing services. An evaluation of marketing strategies from the perspective of a service firm. Pr.: MKTG 400.

MKTG 547. International Business. (3) On sufficient demand. This course provides students with an appreciation of the opportunities and unique challenges in international business, an understanding of the strategic and operational options available to an international firm, and managerial decision making abilities required to be successful abroad. The course examines strategic and operational issues in management, marketing, accounting, and finance from an international perspective. Pr.: MKTG 400, ACCTG 241, MANGT 420, FINAN 450.

MKTG 550. Business Marketing. (3) I. A study of the nature of the industrial marketplace, concentrating on those aspects that differentiate it from the consumer markets. The major topics are analysis of market needs, market segments, organizational buying behavior, purchasing agent functions and activities, marketing strategy and mix for institutional customers, not-for-profit and services marketing, and buyer/seller relations. Pr.: MKTG 400.

MKTG 630. Sports Marketing. (3) S. This course provides students with the opportunity to study the nature and scope of marketing a sports franchise as well as marketing traditional products or services with the assistance of sports figures. Topics include sports franchise promotion, sports identification, consumer loyalty to a team, and consumer loyalty to participation sports. Pr.: MKTG 400.

MKTG 635. Electronic Marketing. (3) S. This course is designed to provide students with the awareness and understanding of how Internet and web-based technologies can be utilized to create effective marketing programs. Major topics will include new product development, brand building, promotion, pricing, and distribution in an electronic commerce context. Pr.: MKTG 400.

MKTG 642. Marketing Research. (3) I, II. Designed to acquaint the student with the marketing research literature, concepts, methods, and techniques. The emphasis in this course is on how to actually conceptualize and conduct a marketing research project as well as use research as an aid for marketing management decisions. Topics include the marketing research industry, defining the marketing research problem, research design formulation, data collection, data preparation and analysis, communicating the research project, and international and ethical dimensions of marketing research. Pr.: STAT 351, CIS 101, CIS 102, CIS 103, and MKTG 450.

MKTG 690. Marketing Management. (3) I, II, S. Analysis of marketing situations which lead to appropriate management of the marketing program's objectives. Capstone course integrates knowledge of marketing and other business management principles into marketing strategy, development, implementation, and control. Pr.: MKTG 642 or conc. enrollment; admitted to CBA degree track.