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    K-State Undergraduate Catalog 2002-2004
    About the Catalog
    About the University
    Calendar
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    Admission
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    Agriculture
    Architecture, Planning, and Design
    Arts and Sciences
    Business Administration
    dGeneral Requirements
    dUniversity General Education Requirements
    dProgram Options
    dSmall Business Development Center
    dAccounting
    dFinance
    dGeneral Business
    dManagement
    dMarketing
    Education
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    University Faculty
     

    Marketing

    David M. Andrus, Head

    Professor Andrus; Associate Professors Gwinner and Janda; Assistant Professors Donavan, Martin, McFarland, Trocchia, and Suh; Instructors Alexander, Crow, Fallin, and Fogg.

    www.cba.ksu.edu/cba/depart/market

    Study in marketing covers such areas as consumer behavior, marketing channels, marketing research, international marketing, retailing, professional selling, sales management, business marketing, sports marketing, electronic marketing, and marketing management. This background provides individuals with excellent opportunities for rapid advancement in professional marketing positions in organizations. Dual degree and dual major programs combining marketing with other fields may be arranged by consulting the Department of Marketing.

    Requirements for major

    BAPP program63
     
    Business core courses21
    FINAN 450Principles of Finance3
    MANGT 420Management Concepts3
    MANGT 421Introduction to Operations Management3
    MANGT 595Business Strategy3
    MANGT 596Business, Government, and Society3
    MKTG 400Marketing3
    STAT 351Business and Economic Statistics II3
     
    Major field21
    MKTG 450Consumer Behavior3
    MKTG 544International Marketing3
    MKTG 642Marketing Research3
    MKTG 690Marketing Management3
     
    Plus 9 hours from:
    MKTG 541Retailing3
    MKTG 542Professional Selling and Sales Management3
    MKTG 543Integrated Marketing Communications3
    MKTG 545Marketing Channels3
    MKTG 546Services Marketing3
    MKTG 547International Business3
    MKTG 550Business Marketing3
    MKTG 630Sports Marketing3
    MKTG 635Electronic Marketing3
     
    Economics electives6
    Select two courses from the following list:
    ECON 507The Japanese Economy3
    ECON 510Intermediate Macroeconomics3
    ECON 520Intermediate Microeconomics3
    ECON 521Intermediate Microeconomic Theory3
    ECON 523Human Resources Economics3
    ECON 527Environmental Economics3
    ECON 530Money and Banking3
    ECON 536Comparative Economics3
    ECON 540Managerial Economics 3
    ECON 555Urban and Regional Economics3
    ECON 620Labor Economics3
    ECON 630Introduction to Econometrics3
    ECON 631Principles of Transportation3
    ECON 633Public Finance3
    ECON 640Industrial Organization and Public Policy3
    ECON 681International Trade3
    ECON 682Economics of Underdeveloped Countries3
    ECON 690Monetary, Credit, and Fiscal Policies3
     
    Economics electives may not overlap with economics courses used as social science, restricted, or unrestricted electives.
     
    Restricted electives9
    Humanities, natural, quantitative, or social sciences below qualify for restricted electives.

    Humanities—See BAPP requirements in this college section.

    Natural science—See BAPP requirements in this college section.

    Quantitative—All courses in the computing and information sciences department numbered 300 and above; MATH 221 or 222; all statistics courses numbered 500 and above.

    Social science—All courses in anthropology, political science, psychology, sociology, and economics, except those used as BAPP requirements or economics electives; all courses in geography, except those listed as natural sciences; DEN 450 Impact of Engineering Technology on Society; ENVD 510 Places and People; FSHS 110 Introduction to Human Development; FSHS 350 Family Relationships and Sex Roles.

    Unrestricted electives6
    126

    Agribusiness option
    Marketing majors interested in agriculture may take an option in agribusiness. Students choosing the agribusiness option complete all requirements for the marketing major plus hours in agribusiness.

    Requirements for agribusiness option

    BAPP program64
    Complete the BAPP program with one exception: natural science requirements—8 credit hours; BIOL 198 Principles of Biology (4 hours) and CHM 110 General Chemistry (3 hours) and CHM 111 General Chemistry Lab (1 hour)

    Business core courses43
    FINAN 450Principles of Finance3
    MANGT 420Management Concepts3
    MANGT 421Introduction to Operations Management3
    MANGT 595Business Strategy3
    MANGT 596Business, Government, and Society3
    MKTG 400Marketing3
    MKTG 450Consumer Behavior3
    MKTG 544International Marketing3
    MKTG 642Marketing Research3
    MKTG 690Marketing Management3
    STAT 351Business and Economics Statistics II3
    AGEC 318Food and Agribusiness Management3
    AGEC 500Production Economics3
    AGEC 505Agricultural Market Structure3
     
    Economics electives3
    Select one course from the following:
    ECON 507The Japanese Economy3
    ECON 510Intermediate Macroeconomics3
    ECON 520Intermediate Microeconomics3
    ECON 521Intermediate Microeconomic Theory3
    ECON 523Human Resources Economics3
    ECON 527Environmental Economics3
    ECON 530Money and Banking3
    ECON 536Comparative Economics3
    ECON 540Managerial Economics 3
    ECON 555Urban and Regional Economics3
    ECON 620Labor Economics3
    ECON 630Introduction to Econometrics3
    ECON 631Principles of Transportation3
    ECON 633Public Finance3
    ECON 640Industrial Organization and Public Policy3
    ECON 681International Trade3
    ECON 682Economics of Underdeveloped Countries3
    ECON 690Monetary, Credit, and Fiscal Policies3
     
    Sixteen hours must be taken from the following three groups of electives:
     
    Agribusiness electives6
    Select 6 credit hours from the following:
    AGEC 410Agricultural Policy3
    AGEC 415Global Agricultural Economics Hunger/Poverty3
    AGEC 416Agricultural Law and Economics3
    AGEC 420Commodity Futures Marketing3
    AGEC 513Agricultural Finance3
    AGEC 515Food and Agribusiness Marketing3
    AGEC 520Marketing Fundamentals and Futures Options3
    AGEC 525Natural Resource Economics3
    AGEC 598Farm Management Strategy3
    AGEC 599Food/Agribusiness Management Strategies3
    AGEC 605Price Analysis and Forecasting3
    AGEC 610Agricultural and Natural Resources
    Policy3
    AGEC 623International Agricultural Trade3
    AGEC 632Agribusiness Logistics3
    AGEC 680Agricultural Risk Management3
     
    Agricultural sciences and/or product technology
    electives6-8
    Select six to eight credit hours from the following:
    AGRON 220Crop Science4
    or
    HORT 201Introduction to Horticultural Science4
    AGRON 305Soils4
    AGRON 340Grain Grading2
    AGRON 501Range Management3
    ASI 102Principles of Animal Science3
    and
    ASI 105Animal Science and Industry Lab1
    or
    ASI 106Dairy/Poultry Science Lab1
    ASI 300Principles of Livestock Feeding3
    ASI 302Introduction to Food Science3
    ASI 305Fundamentals of Food Processing3
    ASI 350Meat Science3
    ASI 361Conversion of Farm Animals to Carcasses2
    ASI 405Fundamentals of Milk Processing3
    ASI 430Food Products Evaluation3
    ASI 694Food Plant Management3
    ENTOM 300Economic Entomology3
    ENTOM 305Livestock Entomology3
    HN 132Basic Nutrition3
    HN 301Trends in Food Products3
    FOR 285Introduction to Forestry3
    GENAG 500Food Science Seminar3
    GRSC 100Principles of Milling3
    PLPTH 500Principles of Plant Pathology3
     
    Additional agribusiness option electives2-4
    Select additional courses from agribusiness electives and agricultural sciences and/or product technology electives to total 16 credit hours.
    127
     
    Marketing courses
    University General Education courseMKTG 400. Marketing. (3) I, II, S. A general study of marketing principles which lead to the development of marketing strategy. A review of environmental influences and key analytical tools used in formulating marketing plans. Product or service design, distribution, pricing, and promotional programs. Pr.: ECON 110 and 120, junior standing.

    MKTG 450. Consumer Behavior. (3) I, II, S. An examination of consumer motives, attitudes, and decision processes as these relate to product imagery and purchase symbolism. The sociological and psychological foundations of marketplace choice are analyzed, including life-style, social status, age, income, taste, habit, custom, fashion, self-concept, and opinion influences. Pr.: MKTG 400.

    MKTG 495. Marketing Internship. (3) S. Eight weeks of applied marketing business experience designed to coordinate the interests of students and firms. Pr.: FINAN 450, MANGT 420, MKTG 400, junior standing, and consent of instructor.

    MKTG 498. Independent Study in Marketing. (Var.) I, II, S. Selected topics in marketing. Pr.: Consent of department head.

    MKTG 541. Retailing. (3) I, II. This course is designed to introduce the student to the role retailing performs in the distribution of consumer goods and services. This course will survey the retailing environment and incorporate strategic planning from the management point of view; study of retail policies and organizations, merchandise control, personnel management, retail accounting, and expense control. Pr.: MKTG 450.

    MKTG 542. Professional Selling and Sales Management. (3) I, II. Focuses on interpersonal communications between buyers and sellers, both oral and written. The mechanics and intricacies of personal sales presentations, which will be developed through practice. Management of the sales force in nonretail settings including hiring, training, organizing, motivating, supervising, and evaluating sales representatives and techniques of sales forecasting. Pr.: MKTG 400.

    MKTG 543. Integrated Marketing Communications. (3) I, II. Focuses on the management of promotional programs which include elements of advertising, personal selling, sales promotion, and public relations. Includes a review of concepts from economics, behavioral sciences, and mathematics which play a role in creating, executing, and evaluating promotional programs. Pr.: MKTG 450.

    MKTG 544. International Marketing. (3) I, II, S. This course deals with the problems and perspectives of marketing across national boundaries. It also focuses on the tools and practices for structuring and controlling marketing programs related to overseas business. Emphasis is on the management of marketing functions in global context. Topics include international trade organizations, international economic factors, foreign business customs, and the international marketing mix. Pr.: MKTG 400.

    MKTG 545. Marketing Channels. (3) I. Study of the quantitative and qualitative factors involved in selecting, developing, managing, and controlling marketing channels of distribution. Includes decision models from industrial marketers through purchasing units. Pr.: MKTG 400.

    MKTG 546. Services Marketing. (3) I, II. An analysis of the unique marketing challenges faced by service organizations. Major topics include the unique characteristics of services, creating, and positioning a service in the marketplace, distributing, promoting, and pricing services. An evaluation of marketing strategies from the perspective of a service firm. Pr.: MKTG 400.

    MKTG 547. International Business. (3) On sufficient demand. This course provides students with an appreciation of the opportunities and unique challenges in international business, an understanding of the strategic and operational options available to an international firm, and managerial decision making abilities required to be successful abroad. The course examines strategic and operational issues in management, marketing, accounting, and finance from an international perspective. Pr.: MKTG 400, ACCTG 241, MANGT 420, FINAN 450.

    MKTG 550. Business Marketing. (3) I. A study of the nature of the industrial marketplace, concentrating on those aspects that differentiate it from the consumer markets. The major topics are analysis of market needs, market segments, organizational buying behavior, purchasing agent functions and activities, marketing strategy and mix for institutional customers, not-for-profit and services marketing, and buyer/seller relations. Pr.: MKTG 400.

    MKTG 630. Sports Marketing. (3) S. This course provides students with the opportunity to study the nature and scope of marketing a sports franchise as well as marketing traditional products or services with the assistance of sports figures. Topics include sports franchise promotion, sports identification, consumer loyalty to a team, and consumer loyalty to participation sports. Pr.: MKTG 400.

    MKTG 635. Electronic Marketing. (3) S. This course is designed to provide students with the awareness and understanding of how Internet and web-based technologies can be utilized to create effective marketing programs. Major topics will include new product development, brand building, promotion, pricing, and distribution in an electronic commerce context. Pr.: MKTG 400.

    MKTG 642. Marketing Research. (3) I, II. Designed to acquaint the student with the marketing research literature, concepts, methods, and techniques. The emphasis in this course is on how to actually conceptualize and conduct a marketing research project as well as use research as an aid for marketing management decisions. Topics include the marketing research industry, defining the marketing research problem, research design formulation, data collection, data preparation and analysis, communicating the research project, and international and ethical dimensions of marketing research. Pr.: STAT 351, CIS 101, CIS 102, CIS 103, and MKTG 450.

    MKTG 690. Marketing Management. (3) I, II, S. Analysis of marketing situations which lead to appropriate management of the marketing program's objectives. Capstone course integrates knowledge of marketing and other business management principles into marketing strategy, development, implementation, and control. Pr.: MKTG 642 or conc. enrollment.

    Topics within Business Administration:
    dGeneral Requirements dSmall Business Development Center dGeneral Business
    dUniversity General Education Requirements dAccounting dManagement
    dProgram Options dFinance dMarketing
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    Kansas State University
    June 5, 2003