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    K-State Undergraduate Catalog 2000-2002
     

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    dGeneral Requirements
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    University Faculty
     

    Marketing

    David M. Andrus,* Head

    Professor Andrus;* Assistant Professors Donavan,* Gwinner,* Janda,* Martin,* McFarland,* and Trocchia;* Instructors Fallin, Fogg, Karafa.

    www.cba.ksu.edu/cba/depart/market

    Study in marketing covers such areas as consumer behavior, marketing channels, marketing research, international marketing, retailing, personal selling, sales management, business marketing, and marketing management. This background provides individuals with excellent opportunities for rapid advancement in professional marketing positions in organizations. Dual degree and dual major programs combining marketing other fields may be arranged by consulting the Department of Marketing.

    Requirements for major

    BAPP program 63
     
    Business core courses 21
    FINAN 450Introduction to Finance  3
    MANGT 420Management Concepts  3
    MANGT 421Introduction to Operation Management  3
    MANGT 595Business Strategy  3
    MANGT 596Business, Government, and Society  3
    MKTG 400Marketing  3
    STAT 351Business and Economic Statistics II  3
     
    Major field 21
    MKTG 450Consumer Behavior  3
    MKTG 544International Marketing  3
    MKTG 642Marketing Research  3
    MKTG 690Marketing Management  3
     
    Plus 9 hours from:
    MKTG 541Retailing  3
    MKTG 542Professional Selling and Sales Management  3
    MKTG 543Integrated Marketing Communications  3
    MKTG 545Marketing Channels  3
    MKTG 546Services Marketing  3
    MKTG 547International Business  3
    MKTG 548Sports Marketing  3
    MKTG 549Electronic Marketing  3
    MKTG 550Business Marketing  3
     
    Economics electives  6
    One must be selected from the following five courses:
    ECON 507The Japanese Economy
    ECON 510Intermediate Macroeconomics
    ECON 520Intermediate Microeconomics
    ECON 523Human Resources Economics
    ECON 530Money and Banking
    ECON 540Managerial Economics
    ECON 681International Trade
     
    The second elective may be selected from the first five or from the following:
    ECON 555Urban and Regional Economics
    ECON 631Principles of Transportation
    ECON 633Public Finance
    ECON 682Economics of Underdeveloped Countries
     
    Restricted electives  9
    Humanities, natural, quantitative, or social sciences below qualify for restricted electives.

    Humanities—See BAPP requirements in this college section.

    Natural science—See BAPP requirements in this college section.

    Quantitative—All courses in the computing and information sciences department numbered 300 and above; MATH 221 or 222; all statistics courses numbered 500 and above.

    Social science—All courses in anthropology, political science, psychology, sociology, and economics, except those used as BAPP requirements or economics electives; all courses in geography, except those listed as natural sciences; DEN 450 Impact of Engineering Technology on Society; ENVD 510 Places and People; FSHS 110 Introduction to Human Development; FSHS 350 Family Relationships and Sex Roles.

    Unrestricted electives  6
    126

    Agribusiness option
    Marketing majors interested in agriculture may take an option in agribusiness. Students choosing the agribusiness option complete all requirements for the marketing major plus hours in agribusiness.

    Requirements for agribusiness option

    BAPP program 65
    Complete the BAPP program with one exception: natural science requirements—9 credit hours; BIOL 198 Principles of Biology (4 hours) and CHM 110 General Chemistry (5 hours)

    Business core courses 43
    FINAN 450Introduction to Finance  3
    MANGT 420Management Concepts  3
    MANGT 421Introduction to Operations Management  3
    MANGT 595Business Strategy  3
    MANGT 596Business, Government, and Society  3
    MKTG 400Marketing  3
    MKTG 450Consumer Behavior  3
    MKTG 544International Marketing  3
    MKTG 642Marketing Research  3
    MKTG 690Marketing Management  3
    STAT 351Business and Economics Statistics II  3
    AGEC 318Economic Principles of Agricultural
    Business Firms  3
    AGEC 500Production Economics  3
    AGEC 505Agricultural Market Structure  3
     
    Economics electives  3
    Select one course from the following:
    ECON 510Intermediate Macroeconomics  3
    ECON 530Money and Banking  3
    ECON 555Urban and Regional Economics  3
    ECON 631Principles of Transportation  3
    ECON 633Public Finance  3
    ECON 681International Trade  3
     
    Sixteen hours must be taken from the following three groups of electives:
     
    Agribusiness electives  6
    Select 6 credit hours from the following:
    AGEC 410Agricultural Policy  3
    AGEC 415Global Agricultural Economics Hunger/Poverty  3
    AGEC 416Agricultural Law and Economics  3
    AGEC 420Commodity Futures Marketing  3
    AGEC 513Agricultural Finance  3
    AGEC 515Agribusiness Marketing  3
    AGEC 520Marketing Fundamentals and Futures Options  3
    AGEC 525Natural Resource Economics  3
    AGEC 598Farm Management Strategy  3
    AGEC 599Food/Agribusiness Management Strategies  3
    AGEC 605Price Analysis and Forecasting  3
    AGEC 610Agricultural and Natural Resources
    Policy  3
    AGEC 623International Agricultural Trade  3
    AGEC 632Agribusiness Logistics  3
    AGEC 690Agricultural Risk Management  3
     
    Agricultural sciences and/or product technology
    electives  6-8
    Select six to eight credit hours from the following:
    AGRON 220Crop Science  4
    or
    HORT 201Introduction to Horticultural Science  4
    AGRON 305Soils  4
    AGRON 340Grain Grading  2
    AGRON 501Range Management  3
    ASI 102Principles of Animal Science  3
    and
    ASI 105Animal Science and Industry Lab  1
    or
    ASI 106Dairy/Poultry Science Lab  1
    ASI 300Principles of Livestock Feeding  3
    ASI 302Introduction to Food Science  3
    ASI 305Fundamentals of Food Processing  3
    ASI 350Principles of Meat Science  3
    ASI 361Meat Processing  2
    ASI 405Fundamentals of Milk Processing  3
    ASI 430Food Products Evaluation  3
    ASI 694Food Plant Management  3
    ENTOM 300Economic Entomology  3
    ENTOM 305Livestock Entomology  3
    FN 132Basic Nutrition  3
    FN 301Trends in Food Products  3
    FOR 285Introduction to Forestry  3
    GENAG 500Food Science Seminar  3
    GRSC 100Principles of Milling  3
    GRSC 305Fundamentals of Food Processing  3
    GRSC 120Introductory Bakery Technology  2
    and
    GRSC 121Introductory Bakery Technology Lab  1
    PLPTH 500Principles of Plant Pathology  3
     
    Additional agribusiness option electives 2-4
    Select additional courses from agribusiness electives and agricultural sciences and/or product technology electives to total 16 credit hours.
    127
     
    Marketing courses
    University General Education courseMKTG 400. Marketing. (3) I, II, S. A general study of marketing principles which lead to the development of marketing strategy. A review of environmental influences and key analytical tools used in formulating marketing plans. Product or service design, distribution, pricing, and promotional programs. Pr.: ECON 110 and 120, junior standing.

    MKTG 450. Consumer Behavior. (3) I, II, S. An examination of consumer motives, attitudes, and decision processes as these relate to product imagery and purchase symbolism. The sociological and psychological foundations of marketplace choice are analyzed, including life-style, social status, age, income, taste, habit, custom, fashion, self-concept, and opinion influences. Pr.: MKTG 400.

    MKTG 495. Marketing Internship. (3) S. Eight weeks of applied marketing business experience designed to coordinate the interests of students and firms. Pr.: FINAN 450, MANGT 420, MKTG 400, junior standing, and consent of instructor.

    MKTG 498. Independent Study in Marketing. (Var.) I, II, S. Selected topics in marketing. Pr.: Consent of department head.

    MKTG 541. Retailing. (3) II. This course is designed to introduce the student to the role retailing performs in the distribution of consumer goods and services. This course will survey the retailing environment and incorporate strategic planning from the management point of view; study of retail policies and organizations, merchandise control, personnel management, retail accounting, and expense control. Pr.: MKTG 400 and 450.

    MKTG 542. Professional Selling and Sales Management. (3) I, II. Focuses on interpersonal communications between buyers and sellers, both oral and written.  The mechanics and intricacies of personal sales presentations, which will be developed through practice.  Management of the sales force in non-retail settings including hiring, training, organizing, motivating, supervising, and evaluating sales representatives and techniques of sales forecasting. Pr.: MKTG 400.

    MKTG 543. Integrated Marketing Communications. (3) I, II. Focuses on the management of promotional programs which include elements of advertising, personal selling, sales promotion, and public relations. Includes a review of concepts from economics, behavioral sciences, and mathematics which play a role in creating, executing, and evaluating promotional programs. Pr.: MKTG 400 and 450.

    MKTG 544. International Marketing. (3) I, II, S. This course deals with the problems and perspectives of marketing across national boundaries. It also focuses on the tools and practices for structuring and controlling marketing programs related to overseas business. Emphasis is on the management of marketing functions in global context. Topics include international trade organizations, international economic factors, foreign business customs, and the international marketing mix. Pr.: MKTG 400.

    MKTG 545. Marketing Channels. (3) I. Study of the quantitative and qualitative factors involved in selecting, developing, managing, and controlling marketing channels of distribution. Includes decision models from industrial marketers through purchasing units. Pr.: MKTG 400.

    MKTG 546. Services Marketing. (3) I. An analysis of the unique marketing challenges faced by service organizations. Major topics include the unique characteristics of services, creating, and positioning a service in the marketplace, distributing, promoting, and pricing services. An evaluation of marketing strategies from the perspective of a service firm. Pr.: MKTG 400.

    MKTG 547. International Business. (3) On sufficient demand. This course provides students with an appreciation of the opportunities and unique challenges in international business, an understanding of the strategic and operational options available to an international firm, and managerial decision making abilities required to be successful abroad. The course examines strategic and operational issues in management, marketing, accounting, and finance from an international perspective. Pr.: MKTG 400, ACCTG 241, MANGT 420, FINAN 450.

    MKTG 548. Sports Marketing. (3) S. This course provides students with the opportunity to study the nature and scope of marketing a sports franchise as well as marketing traditional products or services with the assistance of sports figures. Topics include sports franchise promotion, sports identification, consumer loyalty to a team, and consumer loyalty to participation sports. Pr.: MKTG 400.

    MKTG 549. Electronic Marketing. (3) S. This course is designed to provide students with the awareness and understanding of how Internet and web-based technologies can be utilized to create effective marketing programs. Major topics will include new product development, brand building, promotion, pricing, and distribution in an electronic commerce context. Pr.: MKTG 400.

    MKTG 550. Business Marketing. (3) I. A study of the nature of the industrial marketplace, concentrating on those aspects that differentiate it from the consumer markets. The major topics are analysis of market needs, market segments, organizational buying behavior, purchasing agent functions and activities, marketing strategy and mix for institutional customers, not-for-profit and services marketing, and buyer/seller relations. Pr.: MKTG 400.

    MKTG 642. Marketing Research. (3) I, II. Designed to acquaint the student with the marketing research literature, concepts, methods, and techniques. The emphasis in this course is on how to actually conceptualize and conduct a marketing research project as well as use research as an aid for marketing management decisions. Topics include the marketing research industry, defining the marketing research problem, research design formulation, data collection, data preparation and analysis, communicating the research project, and international and ethical dimensions of marketing research. Pr.: STAT 351, CIS 101, CIS 102, CIS 103, MKTG 400 and MKTG 450.

    MKTG 690. Marketing Management. (3) I, II, S. Analysis of marketing situations which lead to appropriate management of the marketing program's objectives. Capstone course integrates knowledge of marketing and other business management principles into marketing strategy, development, implementation, and control. Pr.: MKTG 642 or conc. enrollment.

    Topics within Business Administration:
    dGeneral Requirements dSmall Business Development Center dGeneral Business
    dUniversity General Education dAccounting dManagement
    dProgram Options dFinance dMarketing
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    Kansas State University
    February 12, 2001