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    K-State Undergraduate Catalog 2000-2002
     

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    Journalism and Mass Communications

    Todd Simon,* Director

    Professors Oukrop,* Parsons,* and Simon;* Associate Professors Adams,* Bergen,* Chastain, Grimes,* Lubbers,* MacFarland,* Pearce,* and Prince;* Assistant Professors Bergen, Bressers,* Daniel,* Freeland, Gordon, Gould, Hume,* Johnson, Lamb,* Meeds,* O'Malley, Puntney, and Stephens.

    jmc.ksu.edu

    The study of mass communications provides students with the tools to function effectively in an information-intensive society, whether as creators or as consumers of information.

    Students follow a general course of study in the College of Arts and Sciences and a specialized professional curriculum in the A.Q. Miller School of Journalism and Mass Communications. The general college curriculum prepares students to be knowledgeable persons in a complicated world. The professional curriculum educates students in skills, theory, law, ethics, and other essentials for a mass communications career.

    The program offers a hands-on education that provides students with practical experience. Students can serve on the staffs of the Kansas State Collegian, the student newspaper published five days a week, and the Royal Purple yearbook. Twice, the Collegian and the Royal Purple have simultaneously won the prestigious national Pacemaker Awards, a combination achieved by only one other school. Majors also have access to campus radio station KSDB-FM and to television studio and field equipment for producing programming for cable television.

    The school is national headquarters of the Journalism Education Association for high school journalism educators and has created the Huck Boyd National Center for Community Media. The school offers more than $65,000 in scholarships each year to its outstanding majors, and students participate in the Society of Collegiate Journalists, the Advertising Club, the Public Relations Student Society of America, the Society of Professional Journalists, and Mass Communicators of Many Cultures.

    The program is housed in Kedzie Hall, with radio-television studios and offices in McCain Auditorium and in Bob Dole Hall.

    Updated information on the school's faculty and curriculum is available on the World Wide Web at jmc.ksu.edu.

    Entrance requirements
    To become a major, a student must have a 2.5 GPA based on at least 30 hours at the 100-level or above. A transfer student must have a 2.5 GPA on transferable course work, plus a 2.5 GPA on at least 12 hours at K-State, for a total of 30 hours. If a transfer student does not have a transferable 2.5 GPA, the student must compile a 2.5 GPA on 30 hours at K-State to become a major.

    While awaiting eligibility to become a major, all freshmen and new transfer students from other institutions are eligible to be a pre-major.

    Mass communication major
    Requirements for a mass communication major consist of 39 credit hours in the School of Journalism and Mass Communications and a total of 126 hours. National accreditation standards require all mass communication graduates to complete at least 87 hours of course work outside the school, with at least 65 hours of that coursework in the basic liberal arts and sciences.

    A student must fulfill the general requirements of the College of Arts and Sciences for either the B.A. or the B.S. degree, in addition to completing ECON 110 Principles of Macroeconomics.

    Beyond this, a student selects a 15-hour outside concentration. Two of the outside concentration courses must be advanced (500-level or above, or requiring a prerequisite course that the student has taken). Up to two of the courses also may apply toward general arts and sciences requirements.

    To graduate, a student must achieve a 2.5 GPA in courses within the school.

    Students in the A.Q. Miller School of Journalism and Mass Communications must complete the requirements of one of the school's sequences in journalism, advertising, public relations, and radio-television.

    A curriculum guide for majors and pre-majors is available in the K-State Student Union Bookstore.

    Print journalism

    MC 235Mass Communication in Society  3
    MC 400News and Feature Writing  3
    MC 440Editing and Design  3
    MC 500Advanced News and Feature Writing  3
    MC 540Advanced Editing and Design  3
    MC 565Law of Mass Communications  3
    MC 595Mass Communication Research  3
     
    Select one of the following:
    MC 600Public Affairs Reporting  3
    MC 535Photojournalism  3
     
    Select one of the following:
    MC 650Newspaper Management  3
    MC 710History of Journalism  3
    MC 720Ethics in Mass Communications  3
    MC 730Seminar in Future of the Media  3
     
    Electives (at least 3 hours at 500-level or above) 12
    39
     
    Electronic journalism
    MC 235Mass Communication in Society  3
    MC 400News and Feature Writing  3
    MC 500Advanced News and Feature Writing  3
    MC 505Electronic News Reporting  3
    MC 585Advanced Electronic News Reporting  3
    MC 565Law of Mass Communications  3
    MC 595Mass Communication Research  3
     
    Select one of the following:
    MC 550Journalism Internship  3
    MC 570Audio Techniques  3
    MC 580Video Techniques  3
    MC 600Public Affairs Reporting  3
     
    Select one of the following:
    MC 685Electronic Media Management  3
    MC 715History of Electronic Media  3
    MC 720Ethics in Mass Communications  3
    MC 730Seminar in Future of the Media  3
     
    Electives (at least 3 hours at 500-level or above) 12
    39
     
    Advertising
    MC 235Mass Communication in Society  3
    MC 320Principles of Advertising  3
    MC 420Advertising Writing  3
    MC 545Advertising Media Planning  3
    MC 555Advertising Techniques  3
    MC 565Law of Mass Communications  3
    MC 595Mass Communication Research  3
    MC 640Advertising Campaigns  3
     
    Select one of the following:
    MC 520Newspaper Advertising Sales  3
    MC 525Electronic Media Advertising Sales  3
     
    Electives (at least 3 hours at 500-level or above) 12
    39
     
    Public relations
    MC 235Mass Communication in Society  3
    MC 325Fundamentals of Public Relations  3
    MC 400News and Feature Writing  3
    MC 440Editing and Design  3
    MC 445Public Relations Writing  3
    MC 565Law of Mass Communications  3
    MC 595Mass Communication Research  3
    MC 635Public Relations Techniques  3
    MC 645Public Relations Campaigns  3
    MC 550Public Relations Internship 1-3
     
    Electives (at least 3 hours at 500-level or above) 9-11
    39
     
    Radio-television
    MC 235Mass Communication in Society  3
    MC 410Writing for Electronic Media  3
    MC 475Concepts of Electronic Production  3
    MC 490Junior Seminar in Electronic Media  3
    MC 565Law of Mass Communications  3
    MC 595Mass Communication Research 3
    MC 550Radio-TV Internship 1-3
     
    Select one of the following:
    MC 570Audio Techniques  3
    MC 575Multimedia Techniques  3
    MC 580Video Techniques  3
     
    Select one of the following:
    MC 525Electronic Media Advertising Sales  3
    MC 655Electronic Media Programming  3
    MC 685Electronic Media Management  3
     
    Electives (at least 3 hours at 500-level or above) 12-14
    39
     
    Credit through quiz-out

    Any student may apply to test out of professional practice courses in journalism and mass communications by presenting to the appropriate sequence head a portfolio, tapes, or other suitable evidence of performance that would allow assessment of course-related experience. After review of the material, the sequence head may refer the application to the appropriate instructor who will determine the number of credit hours, if any, and the method of examination or evaluation to be employed to determine whether credit shall be given. Such credit shall be granted on a Credit/No Credit basis. No more than 12 semester hours may be earned through quiz-out and at least 24 of the student's journalism credit hours must be K-State resident hours.

    Transfer course work
    Students may transfer a maximum of 12 semester hours in the major. Courses in journalism and mass communications above the 12-hour maximum will not be accepted as electives outside the major and will not be accepted as part of the graduation requirement. No journalism and mass communications course will transfer to K-State without a grade of C or better.

    When transfer students present an accumulation of credits in courses that consist of laboratory work, the school may accept a maximum of 3 credit hours for all such work, equivalent to courses such as Publications Practice.

    No transfer credit will be given for Editing and Design, Advanced News and Feature Writing, or Law of Mass Communications unless such work was taken at a college or university accredited by the Accrediting Council on Education in Journalism and Mass Communications.

    Mass communications courses
    MC 010. Pre-Major Orientation. (0) I. An orientation to studies in mass communications for pre-majors. Provides an overview of the curriculum electives, extracurricular activities in mass communications, the advising process, and career options.

    University General Education courseMC 235. Mass Communication in Society. (3) I, II, S. A historical, social, legal, economic, and technological study of mass communication and its role and impact in society. Open to majors and nonmajors.

    MC 300. Journalism in a Free Society. (3) II. Emphasizes the role of journalism in building an informed citizenry in a democracy, serving as a watchdog of government, providing news in a context that gives meaning to the people, and being socially responsible in the midst of a changing economic structure. Open to majors and nonmajors.

    MC 305. Radio-Television and Society. (3) I. Influence of electronic media in today's culture. Examination of the dynamics of telecommunications including production techniques. Open to majors and nonmajors.

    MC 320. Principles of Advertising. (3) I, II. An examination of the advertising field and its relationship to marketing and journalism. Open to majors and nonmajors.

    MC 325. Fundamentals of Public Relations. (3) I, II. Contemporary persuasive social science principles, processes, and issues involved in the management of communications between an organization and its publics. Open to majors and nonmajors.

    MC 360. Publications Practice. (1-4) I, II, S. Practical work in newspaper and yearbook production, and photography on student publications under supervision of an instructor. Three hours lab a week for each hour of credit.

    MC 365. KSDB Audition. (0) I, II, S. Production of music, news, and/or sports audio tapes to be evaluated by faculty in preparing students for an on-air position with KSDB-FM.

    University General Education courseMC 399. Honors Seminar in Mass Communications. (3) Pr.: Honors students only.

    MC 400. News and Feature Writing. (3) I, II, S. Instruction in information gathering and writing techniques for the various media. Pr.: MC 235 and a 2.5 GPA upon completion of 30 or more hours. Typing proficiency is necessary.

    MC 410. Writing for the Electronic Media. (3) I, II. Study of forms and the preparation of written material for news, commercial announcements, and promotion for the electronic media, and of the regulations concerning advertising copy. Pr.: MC 235 and a 2.5 GPA upon completion of 30 or more hours. Typing proficiency is necessary.

    MC 420. Advertising Writing. (3) I, II. Fundamentals of writing for the various media to solve advertising problems. Setting communication goals within the context of writing to persuade and inform mass audiences. Pr.: MC 235 and 320, and a 2.5 GPA upon completion of 30 or more hours. Typing proficiency is necessary.

    MC 430. Digital Photography for the Mass Media. (3) I, II. Basic camera and laboratory techniques of photography. Pr.: 2.5 GPA upon completion of 30 or more hours.

    MC 440. Editing and Design. (3) I, II. Survey of graphic arts principles, fundamentals of the editing process, and the relationship to the elements of newspaper design and the editing function. Pr.: MC 400 with grade of C or better and a 2.5 GPA upon completion of 30 or more hours.

    MC 445. Public Relations Writing. (3) I, II, S. Examines various forms of contemporary public relations writing, with special emphasis on preparation of messages for different media and audiences. Pr.: MC 325 and MC 400 with a grade of C or better.

    MC 450. Topics in Mass Communications. (1-3) I, II. Selected topics in the study of mass communication practices and principles. May be repeated for credit when topic varies.

    MC 460. KSDB Participation. (1-3) I, II, S. Supervised participation in the university's student FM radio station, emphasizing music announcing, board production, recorded production, news and sports play-by-play, and FCC operating regulations. Pr.: MC 365.

    MC 475. Concepts of Electronic Media Production. (3) I, II. Covers aesthetics, vocabulary, and preproduction planning for audio, video, and multimedia production, with an emphasis on developing critical analysis skills. Pr.: MC 400, 410, or 420 with grade of C or better, and a 2.5 GPA upon completion of 30 or more hours.

    MC 485. Video Participation. (1-3) Supervised participation in program production for entertainment, news, and corporate videos. Scripted, supervised group projects. Three hours of lab participation a week required for each hour of credit. Pr.: MC 475.

    MC 490. Junior Seminar in Electronic Media. (3) II. Current issues in electronic media, including regulation, law, technology, and programming. Preparation for careers in the electronic media. Pr.: MC 410 with grade of C or better, and a 2.5 GPA upon completion of 30 or more hours.

    MC 499. Senior Honors Thesis. (2) Pr.: Honors students only.

    MC 500. Advanced News and Feature Writing. (3) I, II. Intensive course emphasizing reportorial principles and practices. Students serve as reporters for the Kansas State Collegian, writing for an audience of 20,000 readers daily. Pr.: MC 440 with grade of C or better.

    MC 505. Electronic News Reporting. (3) I. Practical experience in gathering, writing, editing, producing, and presenting news for the electronic media, and study of related issues. Pr.: MC 500 with grade of C or better.

    MC 510. Yearbook Editing and Management. (2) I. Planning, editing, layout, writing, and financing a publication.

    MC 520. Newspaper Advertising Sales. (3) I. Basics of retail advertising applied to newspapers including sales, design, copy writing, production, budgeting, and legal and ethical issues. Pr.: MC 320 with grade of C or better, and a 2.5 GPA upon completion of 30 or more hours.

    MC 525. Electronic Media Advertising Sales. (3) II. Retail advertising applied to radio, television, and cable systems. Retail ad campaigns, media buying, selling techniques. FTC and FCC ad regulations covered. Pr.: MC 320 or MKTG 400 with grade of C or better, and a 2.5 GPA upon completion of 30 or more hours.

    MC 530. Media, Race, and Social Change. (3) Examines how the media cover social change, particularly racial issues, and studies the development and current status of selected ethnic media in the United States. Pr.: Junior standing.

    MC 535. Photojournalism. (1-3) The materials, principles, and processes of photography directed toward visual reporting in newspapers, magazines, and other media. Content and credit vary. Potential topics include documentary picture story, essay, and sequence; spot news, feature, and sports photography; combining words and pictures effectively; marketing techniques; legal restrictions. Lectures, demonstrations, and laboratory. Pr.: MC 400 and 430 with grades of C or better. May be repeated for a maximum of 4 semester hours.

    MC 540. Advanced Editing and Design. (3) II. Advanced study of the editing processes with emphasis on handling the story, writing headlines, use of all elements for packaging the news, and creative use of the editing tools. Students work on the Kansas State Collegian about six hours each week. Pr.: MC 500 with grade of C or better.

    MC 545. Advertising Media Planning. (3) I, II. The selecting, scheduling, selling, and buying of the various advertising media. Pr.: MC 420 with grade of C or better.

    MC 550. Mass Communications Internship. (1-3) I, II, S. The student works in a professional capacity under proper professional and faculty supervision with reports from student and supervisor required. Pr.: 12 specified semester hours of MC courses and consent of instructor.

    MC 555. Advertising Techniques. (3) I, II, S. The planning, creation, and production of advertising messages for the various mass communication media. Pr.: MC 420 with grade of C or better.

    MC 565. Law of Mass Communications. (3) I, II, S. A study of legal issues relating to mass communications. Emphasis on defamation, privacy, copyright, administrative controls, and other areas related to the mass media. Pr.: Junior standing, with a 2.5 GPA.

    MC 570. Audio Techniques. (3) I. Theory and practice of radio remotes, automation, and multichannel recording and editing in the production of commercials, dramatic narrative, documentary programs, and multimedia. Pr.: MC 475 with grade of C or better.

    MC 575. Multimedia Techniques. (3) I. Theory and practice of multimedia mass communication, with an emphasis on preproduction planning, authoring, and development of computer-based audio, video, and graphic materials. Pr.: MC 475, MC 500, MC 555 or MC 635 with grade of C or better.

    MC 580. Video Techniques. (3) II. Theory and practice of electronic field production, video editing, and video for multimedia. Pr.: MC 475 with grade of C or better.

    MC 585. Advanced Electronic News Reporting. (3) II. Reporting of issues of local importance, information- gathering techniques, in-depth writing, and electronic media news production methods. Pr.: MC 505 with grade of C or better.

    MC 595. Mass Communication Research. (3) I, II. Formulation of mass communication research and design. Appropriate methods of data collection and data analysis. Pr.: MC 235, a 2.5 GPA upon completion of 30 or more hours, and completion of a mathematics or statistics course.

    MC 600. Public Affairs Reporting. (3) I, II. Investigative reporting of local, state, and national affairs. Pr.: MC 500 with grade of C or better.

    MC 605. Supervision of School Publications. (3) A methods course for those planning to teach secondary or community college journalism courses and advise high school or community college publications.

    MC 612. Gender Issues and the Media. (3) II. The portrayal of women and men by the media, and media employment issues based on gender. Pr.: Junior standing and one course in MC or women's studies.

    MC 615. Magazine Article Writing. (3) I. Preparation of feature stories and articles; techniques of market analysis, and marketing of articles written in course. Pr.: MC 500.

    MC 620. Magazine Production. (3) II. The practical application of theory to writing, editing, graphic reproduction, layout, and management of magazines. Pr.: MC 500.

    MC 630. Public Relations Case Studies. (3) Study of historic and contemporary public relations situations using a case-method approach. Attention is directed at strategic planning and implementation by public relations managers. Students establish criteria on what constitutes a public relations program and theories and norms for the selection of objectives and strategies under varying conditions. Pr.: MC 325 with grade of C or better, and a 2.5 GPA upon completion of 30 or more hours.

    MC 635. Public Relations Techniques. (3) I, II. Focuses on the use of communications techniques in achieving organizational goals. Includes planning, application, and ethics of messages for print, electronic, and online media and for special events. Pr.: MC 325, MC 440, and MC 445 with grades of C or better.

    MC 640. Advertising Campaigns. (3) I, II. The managerial development and execution of consumer, industrial, and institutional advertising campaigns. Pr.: MC 545, 555, and 595 with grades of C or better; senior standing.

    MC 645. Public Relations Campaigns. (3) I, II. Advanced study of an organization's public relations needs. Includes researching the situation, analyzing audiences, and preparing strategic plans for approved clients. Pr.: MC 595 and 635 with grades of C or better.

    MC 650. Newspaper Management. (3) II. The management of newspapers dealing with organization, ownership, promotion, research, production, equipment, markets, personnel, legal aspects, advertising, buying and selling of newspaper properties, business practices, and news policy. Pr.: MC 540 or concurrent enrollment.

    MC 655. Electronic Media Programming. (3) II. The principles, planning, and development of radio-television-cable programs, schedules, and related regulation. Pr.: MC 410 with grade of C or better, and a 2.5 GPA upon completion of 30 or more hours.

    MC 670. Advertising and Social Responsibility. (3) Examines social, ethical, and legal issues and problems facing the advertising industry, and its relationship to the consumer. Pr.: Junior standing with a 2.5 GPA and completion of MC 320.

    MC 680. Readings in Mass Communications. (1-3) I, II. Investigation of the literature of mass communications. Three books per credit hour. Pr.: Senior or graduate standing and consent of supervisory instructor.

    MC 685. Electronic Media Management. (3) I. Management practices of broadcast, cable, and nonbroadcast facilities including regulation and sales. Pr.: MC 410 or MANGT 420 with grade of C or better, and a 2.5 GPA upon completion of 30 or more hours.

    MC 690. Problems in Mass Communications. (1-4) I. II. Pr.: Background of courses needed for problem undertaken.

    MC 705. Fund Raising by Non-Profit Organizations. (3) Theory and practice of fund raising as a function of public relations in non-profit organizations. Focuses on why and how people give to philanthropic causes. Pr.: Graduate standing, or senior standing with a 2.5 GPA and completion of MC 325.

    MC 710. History of Journalism. (3) II. Growth and development of the news media in the United States and their economic, political, and social significance. Pr.: Graduate standing, or senior standing with a 2.5 GPA and completion of a U.S. history course.

    MC 715. History of the Electronic Media. (3) I. Growth and development of the electronic media in the United States and their economic, political and social significance. Pr.: Graduate standing, or senior standing with a 2.5 GPA and completion of a U.S. history course.

    MC 720. Ethics in Mass Communications. (3) I. Moral analysis, argument, and decision-making by the mass communicator, with linkage of ethics to the conduct of media professionals in the United States. Pr.: Graduate standing, or senior standing with a 2.5 GPA and completion of a philosophy course.

    MC 725. International Communications. (3) I. Comparative study of world media systems and the role of mass communications in national development. Pr.: Graduate standing, or senior standing with a 2.5 GPA.

    MC 730. Seminar on Issues in the Media. (3) A study of philosophical and technological advances in mass communications with emphasis on projected patterns of future growth and development. Pr.: Graduate standing, or senior standing with a 2.5 GPA.

    MC 740. Colloquium in Mass Communications. (1-3) Discussion of selected topics in mass communications research and practice. May be repeated once for credit when topic varies. Pr.: Senior or graduate standing.

    MC 765. Communication Theory. (3) I. An examination of major communication theories as they relate to mass communications. Pr.: Graduate standing, or senior standing with a 2.5 GPA.

    MC 770. Professional Journalism Practicum. (1-4) For advanced students. Supervised practical work in professional journalism and mass communications. Includes laboratory investigation, field work, and internships. Pr.: MC 440 or 505 and consent of supervising instructor.

    MC 780. Research Methods in Mass Communications. (3) I. Survey of research methods used in the study of the mass media. For graduate students.

    Topics within Arts and Sciences:
    dMajors and Degrees dAerospace Studies dMathematics
    dDegree Requirements dAnthropology dMilitary Science
    dBachelor of Arts and Bachelor of Sciences dArt dModern Languages
    dBachelor of Fine Arts dBiochemistry dMusic
    dBachelor of Music dBiology dPhilosophy
    dBachelor of Music Education dChemistry dPhysics
    dAssociate of Arts at Fort Riley dEconomics dPolitical Science
    dAssociate of Science at Fort Riley dEnglish dPsychology
    dProgram Options dGeography dSociology, Anthropology, and Social Work
    dAdvising dGeology dSpeech Communication, Theatre, and Dance
    dUniversity Undergraduate Studies dHistory dStatistics
    dPre-Law dJournalism and Mass Communications   
    dPre-Health Professions Program dKinesiology   
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    Kansas State University
    November 10, 2000